Are We
Going Green?
(2023)
Soyoung Kim
1 Lucky Letter to U
Hey,
I want to start this letter with a story about ‘chain letters’. Have you ever received or sent a chain letter to others? When I was a teenager, these letters often circulated among me and my friends. In Korea, we called them ‘lucky letters’, because people believed that sending them would bring good luck. I found the most famous version of a lucky letter from the link below:
https://namu.wiki/w/%ED%96%89%EC%9A%B4%EC%9D%98%20%ED%8E%B8%EC%A7%80
This letter is said to have started in the UK and has circulated around the world for years, bringing good luck to its recipients. The instructions are simple: forward it to 7 people who need luck within 4 days, and you will receive good fortune.
You may think this is just a myth, but many stories insist it’s true. For example, in 1930, a man named HGXWCH in the UK received the letter and asked his secretary to make copies. A few days later, he won 2 billion Korean won in the lottery. Another man received it but forgot to forward it within 96 hours—he was soon fired. After he eventually sent it to 7 people, he found a new job. John F. Kennedy, the U.S. president, also received this letter but ignored it; 9 days later, he was assassinated.
Remember! If you forward this, you will have 7 years of good fortune. If you don’t, you may suffer 3 years of bad luck. Do not ignore it! The 7 people who receive this letter from you will be blessed with good luck. All is well that ends well. Best wishes for 7 years…
It is said that this was the original version of the lucky letter. I remember that many variations spread in a similar way, but they all shared the same structure and elements. Outwardly, they wished for happiness and fortune, yet the content often left an unpleasant feeling. No one knows where these fake letters originated, where they traveled, or what their real purpose was.
As you can see, the simple act of “copy and paste” was the key to this kind of letter. Today, though, we don’t even need to copy and paste—we can just share a link in one click. What a comfortable life! But this same function also encourages people to spread messages or information—true or false—like a virus, creating ever-wider dispersion. If everyone followed the letter’s instructions, it would take only a few days for it to cover the entire world. Isn’t that marvellous?
I’m writing this letter to spread some questions that come from my own experiences. I’ll send you a few more soon, as I continue writing. Ah! I’m also thinking of including some images or video clips I’ve collected. Don’t worry—I don’t want to exhaust you with long letters.
2 The Life of Data (Data and/on Death)
In 2021, I was working for a non-profit organisation that helps people who pass away alone, without family or friends. The organisation collaborates with the Seoul city government to hold joint funerals for them. If people have the right to live with dignity, shouldn’t they also have the right to die with dignity? Guided by this belief, the organisation aims to change society’s perception of those who die in loneliness. It ensures that their final journey is not taken alone, even if their lives were.
My task was to arrange and enter the records of these individuals into an Excel file. To do so, I had to go through every document connected to their deaths—police reports, autopsy results, and personal records from district offices. As I filled the blanks in the spreadsheet, I began to see these fragments of information as more than numbers: they were reflections of a social issue. Every single life should not be ignored or marginalised but should be protected by the nation. In this sense, I came to understand the meaning of holding ritual ceremonies and creating graves. They are not simply cultural traditions to preserve; they are respectful ways of granting dignity in death—and, in a sense, in the life that follows. A grave becomes a place of remembering both life and death, presence and absence. Handling this data made me reflect on how governments regard the most vulnerable members of society, and how fragile the fabric of our community can be. To repair it, we need to develop a sense of associativity—an ability to read and analyse data with a different perspective.
But what about data itself? How do we remember its disappearance? Is there a ceremony, or even a monument, for data loss?
How does data maintain its life, leaving long traces behind? Have you ever thought about its lifespan? I often encounter pop-ups demanding access to my data, which I find irritating. In theory, companies hold user information only for a set period, discarding it once it expires. Yet it is hard to trust their promises about tracking and protection. The Internet thrives on the cookie crumbs we scatter unconsciously, and companies roll these crumbs together into personalised services. With them, they build entire advertising empires. Once I grant access, my data can spread rapidly to partner networks—before long, I might receive an insurance call or a new mobile plan offer. It seems the life of data is remarkably tenacious. Even unused or deleted data (technically overwritten by zeros or random codes) can often be recovered. So, is there really such a thing as complete death?
Recently I learned about an interesting service that manages personal data after death. As you know, digital traces—accounts, photos, messages—remain unless someone actively deletes them. This service allows families and friends to decide: preserve a digital legacy, or erase accounts to protect identity. The data of the deceased, like that of the living, deserves protection. Unused or abandoned profiles can become easy prey for fraud. How painful it would be to see the account of a loved one misused. Perhaps we need something like a “digital will” while alive. (If you’re curious, here’s an article on the subject: https://adguard.com/en/blog/digital-afterlife-death-tech.html)
I realise this may sound heavy, so let me shift to a related theme: memory. I often find myself relying on my digital devices for it. Sometimes I recall a moment through photos stored on my phone. Autofill spares me from memorising personal information—phone numbers, bank accounts, credit cards, IDs, passwords. In this sense, perhaps we are edging toward “digital dementia.” Many aspects of daily life already depend on digital memory: mobile apps, dashboard cameras, pet cameras, even thermal imaging devices (especially during the pandemic).
But is digital memory ever complete? Data collected from devices are often regarded as objective and scientific. They gain trust simply because they are digital, even when we do not know where the information comes from or how it circulates. The problem is not only in the data itself but in how we treat and use it. People fall for fake news and spread it readily. Fragile assumptions become hardened political beliefs. Fear often carries more weight than statistics.
Think of the human body: countless cells and tissues form organs, which together shape what we perceive as the body. Similarly, a digital image—a fragment of memory belonging to a digital organism—is made up of thousands of tiny pixels, essentially noise. The processor inside the camera corrects these distortions, shaping them into something recognisable to the human eye. Data works in much the same way. On its own, a single data point tells us little about the truth or value of an event. What matters is how we analyse collections of data, and what questions we ask of them.
In that sense, I was reminded—through my work with death records—that every human being has the right to die with dignity.
3 Are We Going Green?
Happy New Year!
Earlier today I came across several articles about Saudi Arabia’s massive development projects. I was reminded that the Crown Prince visited South Korea last November to attend the Korea–Saudi Investment Forum 2022. At the forum, the two countries signed MOUs for economic cooperation across a wide range of industries—renewable energy, construction, agriculture, and services. Korean companies will take part in Neom City, the futuristic smart city Saudi Arabia is promoting, and the Korean government announced its full support.
(Check out Neom’s website: https://www.neom.com/)
Through this cooperation, Saudi Arabia hopes to move beyond its oil-centred economy: developing hydrogen locomotives, building railway networks, and promoting green hydrogen and ammonia plants with cutting-edge construction technology. (More details here: https://www.koreatimes.co.kr/www/tech/2022/11/113_339986.html)
Since the forum, interviews and articles have poured out. The government speaks with optimism, but experts remain sceptical. Many doubt the project’s practicality and question whether it benefits our country. Some even say the prince imagines it as a prototype for migration to Mars. Advocates promise a future powered entirely by renewable energy, yet can we really be sure the process will be eco-friendly? Will oil use and carbon emissions truly decline? Around the world, governments, corporations, NGOs, and individuals claim to be working toward a greener earth, but the process is rarely as “green” as advertised. Too often we have seen brands practising little more than greenwashing.
Every day, the voice of “green” whispers to us: be eco-friendly, be natural, be organic, be safe, be relaxed. Perhaps we are already looking at the world through a green filter—so much so that we no longer recognise what is genuinely green. Danger signs usually appear in red, but how can we notice them if everything is tinted green? Maybe the true danger lies in wearing the filter itself. Don’t you think the colour green has come to carry far too many, often conflicting, meanings?
This logic also applies to the digital realm. Take digital ecology, for example. Cameras today process images more efficiently by filtering data: de-noising, auto-focusing, stabilising. They process selectively for speed and powerful performance. Or consider ad-blocking. Google’s My Ad Center lets users manage their ad preferences, supposedly giving them control. But in reality, it still relies on analysing personal information. Google reframes perception by offering the illusion of authority. We find ourselves caught between protection and invasion.
When I picture this “green” landscape, I think of night-vision devices. Once military-only, they are now common in daily life: parents checking on their children or pets in the dark, cars detecting obstacles at night, autonomous vehicles letting drivers relax. These technologies protect us from accidents, yet at the same time they create unease, as though we are always under surveillance.
What I want to show you is this jarring landscape: one in which we sustain an incomplete life under the ambivalence of “green.”
Green no longer signifies safety. It now points to efficiency, optimisation, and control.
So I want to ask you—are we truly living a green life?
